WhatsApp Automation: Set-Up and Used cases
Since August 2018, selected verified partners and companies have been given access to the official WhatsApp Business API. The business solution offers a variety of innovative usage scenarios for customer and target group communication and
engagement. We’ve summed up the three best ways to communicate with your target group, as well as the three most important points in WhatsApp Business API implementation.
As an official WhatsApp Business Solution Provider, MessengerPeople can offer customers all the advantages of the official API to optimize their customer communication.
For companies to contact their customers via WhatsApp, the customers must actively agree to messaging app contact with the business. This active consent securelyfulfils GDPR regulations. All messages and content also remain under WhatsApp’s
strict end-to-end encryption. Neither WhatsApp nor the parent company Facebook can see the business-customer conversations, or any multimedia sent in the chat.
How to get Started:
First, we need to have a Facebook Business Manager ID
Don’t have a Facebook Business Manager ID?
(Checkout the link: https://www.facebook.com/business/whatsapp/get-started)
Don’t have you Facebook Business Manger ID verified?
(Checkout the link:https://www.facebook.com/business/help/2058515294227817?id=180505742745347)
The above link contains the guidelines to get your account verified. Secondly, we need a proper mobile number for the users to text to. There a few things which should be kept in mind regarding the mobile number. The mobile number
must not have an active WhatsApp number linked to it. If there is anactive WhatsApp account to the number then here are some Steps to delete the account:
To delete your account
1. Open WhatsApp.
2. Tap More options > Settings > Account > Delete my account.
3. Enter your phone number in full international format and tap DELETE MY ACCOUNT.
4. Select a reason for why you're deleting your account
in the dropdown.
5. Tap DELETE MY ACCOUNT.
Deleting your account will:
• Delete your account from WhatsApp.
• Erase your message history.
• Delete you from all of your WhatsApp groups.
• Delete your Google Drive backup.
Lastly, we need to Select a Display for the WhatsApp business account. The display name should have a proper relation to the company Display Name must adhere to WhatsApp Display Name Guidelines. (Checkout the link for the guidelines:https://developers.facebook.com/docs/whatsapp/guides/display-name/)
A company can showcase its projects where a company can show its portfolio and the fields the company specializes on, this allows the users to get a small glimpse of the insights of the company and keep track of the current live project the company is
It also helps the user to test out the live demos a company might be developing if the company publishes any of the projects over to WhatsApp.
Target Group Interaction
An important element in the customer relationship is customer engagement and the personal interaction between the company and the customer. With survey, feedback requests about products or services, and requests for user-generated content, you can gain
valuable information and develop a better customer relationship.
The better you understand your target group and their needs, the more personal and effective your customer communication will be.
Notification and Alerts
Companies are also able to send messages to their customers to provide live updates about important information or changes. These messages can even pop up on the customer’s smartphone lock screen.
Usage examples include booking or payment confirmation, delivery updates, flight time changes, reminders for bills or appointments, and more.
Book a Doctor’s Appointment:
Now users can easily book appointment of the enlisted doctors within 5 minutes, the bot has a really easy conversational pattern, which helps the user to choose the category of problem, the doctor involved along with the date time and
place of the appointment.
This can help a lot of local pharmacy’s and even hospitals willing to promote their business online with the power of automation on WhatsApp patients will easily be able to book scheduled appointments.
Book a Table or Order food from WhatsApp:
Now users can easily book a table with just a few steps just choose a date choose a time and you are set. Users can also see the entire menu over pictures as the bot also replies back with pictures allows the user to visualise the menu as well the food,
which provides transparency to the user about the quality and preparation of the food he/she will be ordering or visiting to.
Restaurants opting to expand their business online as well as the restaurants which want to provide their users with a new and modern experience can opt for these kind of services where the user can just be at the table and through his/her
phone order their food.
Customer Communication & Support
Customers can initiate contact with companies over WhatsApp and ask questions about purchase details, billing, product information, individual concerns, and much more. We offer support for integration into external CRM systems, so that
you can work across mediums seamlessly. All of these are only possible just Because of WhatsApp Automation.